As you probably already know if you read my recent blog posts, this year I turned into checking Apple products for the first time in my life. I have an iPhone now, and learn about iOS development using a Mac.
(This happened after a very long Microsoft-only religious career in software development; the break was caused – as I analyzed it – by Microsoft themselves, becoming a platform for all (other) platforms, and less a platform for their own.)
As I started to appreciate Apple products, today I had some spare time and I said to myself I should also watch the otherwise well known keynote video from the launch of the iPhone, hosted by Steve Jobs back in 2007.
(By then I was so blind that I even missed to understand I missed it!)
I watched it (almost entirely). And I found that even today, in 2017, it is (still) a vivid, great, and truly inspirational presentation, including – or especially – when compared to Tim Cook’s iPhone X launch keynote of this year that I managed to have watched live.
(Wow! The original iPhone presented to the 2007 audience got every important thing that today smartphones – including latest iPhone versions – have! Very impressive! Sure, excepting the built-in Google Maps, but now there’s App Store to help.)
Thinking about the presentation, some people would argue that Steve was more Jobs, while a Cook is just one. But I think it doesn’t work that metaphorical way in sciences, especially in computer ones, and nevertheless in technology development; we have other, mathematical, metaphors in this field instead – here we go:
Although X (i.e. 10) is indeed a nice value in the human-appreciated numeral system, and that it is the exact number of years that passed since iPhone ignited, raising many hopes on Cupertino‘s advancements this year, I think that the incredible machine (?) might still be “cooking” something big, just to be launched a few years later!
Actually, Tim Cook recently said that the tech doesn’t yet exist to build revolutionary AR headsets right now (and I can only guess the same about quantum computing), while Apple doesn’t want to do the first something – but the best one. (And now, after finally validating many of their products this year, I tend to believe them.)
So I’d say (to those who think Apple is now falling down – there are a quite a few): let’s just focus on what we already have since iPhone – even if we’ve got an Android phone in our pocket – and just accept to wait a little longer until the next gold apple pie will arrive.
(How about a total of 0x10 years, i.e. 16, a more computer-oriented number? That was the rough amount of time between Macintosh and iPod launches too, by the end of the 20th century!)
And of course, in the meantime do continue to look everywhere around: just in case some other company will develop another iSomething and change the entire world again! I’ll surely do so: I would’t want to miss missing such an event one more time.
But I’d also bet a high amount from my pocket, more than on Microsoft for the same expected outcome, even with cloudy Nadella – who I really appreciate – running it, that Apple is going to return with a huge tech thingy, maybe less expected, soon!
(Anyway, iPhone X seems to already be a best seller itself, too!)